新能源轮胎标杆

随着渗透率超过50%，轮胎升级已迫在眉睫。

51.1%的渗透率不仅是一次重大飞跃，也标志着中国汽车市场正式进入以电动汽车为主导的新时代。

由于电池组的存在，新能源汽车的重量比同级别的燃油车重10%到30%。瞬间爆发的扭矩在起步时导致轮胎应力急剧增加，使得传统燃油车轮胎在承载能力和耐磨性方面难以持续满足要求。

数据显示，轮胎安装不当可使新能源汽车续航降低10%以上，湿地制动距离最多增加15%，并显著增加安全风险。

零售替换渠道的变革需求尤为迫切。随着首批新能源汽车车主逐渐进入轮胎更换周期，市场对“精准匹配”的需求日益增长。

Data shows that improperly fitted tires can reduce the range of new energy vehicles by over 10%, increase wet braking distance by up to 15%, and significantly increase safety risks.

The need for changes in retail replacement channels is particularly urgent. As the first wave of new energy vehicle owners gradually enter the tire replacement cycle, the market demand for "precise fitting" is growing.

据中国研究咨询公司数据显示，2025年国内新能源汽车替换轮胎市场规模将超过500亿元，年增长率达15%。然而，目前大多数渠道仍严重依赖传统轮胎，导致供需矛盾突出。普利马此时推出EV POWER系列，正是填补市场空白的关键一步。

全球精英打造硬核科技，解决六大行业痛点。

普利司通由来自米其林、固特异等大型企业的资深专家组成的20人全球技术团队，通过“6MAX全方位抗重科技”，在六大关键性能维度上取得突破。这一综合性技术体系针对新能源汽车的核心痛点，提供了全面的解决方案。

在承载能力和刚性方面，

Prima's 20-person global technical team, comprised of veteran experts from major companies such as Michelin and Goodyear, has achieved breakthroughs in six key performance dimensions through its "6MAX All-Around Weight-Resistant Technology." This comprehensive technology system addresses the core pain points of new energy vehicles, providing a comprehensive solution.

In terms of load-bearing capacity and rigidity, the 轮胎采用特拓专利的“E Rigi Tech”侧壁设计和高强聚酯帘线，结合加厚的 bead 线圈，使其承载能力提升30%，完美解决了新能源汽车的重量压力问题。

低滚阻技术尤为突出——采用反应性高分散白炭黑填料配方，将滚动阻力系数降低至5.8‰，比行业平均水平降低11%。这可为续航500公里的车辆额外增加20公里续航，相当于降低4%的电耗成本。

通过优化接地应力分布和采用高硬度橡胶配方，解决了高扭矩带来的磨损问题。胎面肖氏硬度比传统燃油车轮胎高出8度，使用寿命延长了15,000公里。

为解决新能源汽车突出的轮胎噪音问题，EV POWER创新采用“静音棉+沟底消音器”双重技术，可降低高频噪音3-5分贝。在时速60公里时，车内噪音仅为62分贝，达到豪华车标准。

更令人称道的是其出色的均衡性能：胎面设计借鉴了半光头赛车轮胎技术，通过细小沟槽和宽排水通道，在保持低滚动阻力的同时增强了抓地力。与同类产品相比，湿地制动距离缩短了7%。TÜV莱茵检测证实，其整体性能可与米其林e-Trail等国际标杆产品相媲美。

To address the tire noise issue prominent in new energy vehicles, the EV POWER innovatively employs dual technologies: "silent cotton + groove bottom muffler," which reduces high-frequency noise by 3-5 decibels. At 60 km/h, interior noise is only 62 decibels, meeting luxury car standards.

Even more remarkable is its mastery of balanced performance: The tread design, inspired by semi-slick racing tire technology, maintains low rolling resistance while enhancing grip through sipes and wide drainage channels. This reduces wet braking distance by 7% compared to similar products. TÜV Rheinland testing confirms that its overall performance rivals international benchmarks such as the Michelin e-Trail.

以安全为核心重构价值，引领置换市场升级

普利司通EV POWER的核心竞争力在于将“安全”从单一性能特征提升为系统性价值。针对家庭用户对出行安全的极致追求，其Y级速度等级和加强型双层胎体结构可承受最高240公里/小时速度下的瞬时扭矩冲击，结合优化适配的ESP电子稳定系统，提供全方位的安全保护。

在零售渠道中，该产品已成为“精准服务”的平台。它兼容特斯拉Model 3、比亚迪汉等全系列主流车型，解决了渠道备货难题。可选的自修复涂层（可自动密封5毫米以内的刺穿）进一步降低了车主的应急维修成本，使轮胎年均维修次数减少76%。

随着欧盟碳关税的实施以及中国绿色轮胎政策的推进，EV POWER的低碳特性愈发突出。其生产过程比传统轮胎减少22%的碳排放，整个生命周期可减少120公斤二氧化碳排放，既符合政策导向，也满足了新能源汽车用户对环保的需求。

In retail channels, this product has become a platform for "precision service." It is compatible with a full range of mainstream models, including the Tesla Model 3 and BYD Han, eliminating the difficulty of channel stocking. The optional self-healing coating (which automatically seals punctures within 5mm) further reduces emergency maintenance costs for car owners, reducing the average annual number of tire repairs by 76%.

With the implementation of EU carbon tariffs and the advancement of green tire policies in China, the EV POWER's low-carbon attributes have become even more prominent. Its production process reduces carbon emissions by 22% compared to traditional tires, and its lifecycle can reduce CO2 emissions by 120kg. This aligns with policy guidelines and meets the environmental demands of new energy vehicle users.